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The Flaxen Group was founded in response to increasing demand from organisations and individuals to understand how to be better at social video, grow audiences faster and incorporate social video more prominently in their content offering.

We work with organisations and individuals on video strategy that aligns with business, brand and content priorities.

We are passionate about using video to communicate with new, larger and engaged online communities, harnessing the power of social video and shareable content.

About: About
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Social Video Expert and Founder

Liz Ferguson has over a decade of experience in developing digital communities around social video and has worked with high profile brands, broadcasters, sports federations, music labels and individual video creators, consulting on content and digital audience strategy.

A trusted voice and authority in the Australian industry, Liz is on the VidCon Australia Advisory Board and has been a prominent speaker and panellist at local industry events such as Mumbrella360, and Screen Forever. Liz is regularly engaged as a coach and moderator at YouTube events, coaching content creators and brands on YouTube optimisation and sponsored content.

"Liz has a deep understanding of all aspects of online video, from production and promotion to branding and marketing."

Jim Louderback - GM VidCon

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